Feeling behind on your book publishing timeline? If you’re like many authors, December and all its end-of-year excitement can amplify your disappointment that your book isn’t out yet. Maybe you’re waiting for cover designs or mired in endless revisions. Or maybe you haven’t drafted anything at all. And there goes another calendar year without seeing your book on the shelves.
I don’t know who needs to hear this, but: You’re not behind. Authors are often perfectionists, and it hurts when we don’t reach the goals we set for ourselves. But if you missed last year’s New Year’s Resolution to publish (or write) a book before the end of the year, give yourself some grace. You had things going on!
Instead of feeling like you’ve missed your chance to cross a finish line, think of December as a powerful reset month. With good planning and forward momentum (and hot cocoa), you can use this time to set yourself up for success in the New Year and beyond.
Topics Covered In “Publishing Timeline for Authors:”
The Truth About Publishing Timelines
Why Trying to “Rush” a December Release Will Backfire
Three Meaningful Things You Can Do Before the Year Ends
1. Get Clear on Why You’re Here
2. Clean Up Your Notes
3. Build an ARC List
Your Hard Work Will Pay Off in January!
Looking for Help?
The Truth About Publishing Timelines
There’s a whole bookseller industry that’s laser-focused on holiday releases. But as an independent author, you don’t have to squeeze your publication into a bookstore’s limited window for end caps or a publisher’s marketing catalog. Readers buy books all year long, and there’s always a new opportunity to promote your book.
And the fact that you’re publishing independently means you’re already on the fast train. You don’t need to cut corners or sacrifice quality to easily cut a traditional publishing timeline in half. You’re just one person, and with good planning, you can be flexible and nimble in ways that benefit your book.
Why Trying to “Rush” a December Release Will Backfire
I’ll give you the same advice I give every author I talk to: Trying to force a book out the door before it’s ready can introduce complications and tank your publishing experience:
- Rushed cover design
- Poor editing decisions
- Creative burnout
- File errors and frantic troubleshooting
- Missed opportunities for brand alignment
A manuscript’s genre, complexity, and readiness all influence an author’s publishing timeline, which doesn’t need to end with a calendar year even if you hoped it would. If that’s you, you’re not behind—you’re in progress.
Three Meaningful Things You Can Do Before the Year Ends
It’s OK to reset an overly ambitious publishing timeline, but that doesn’t mean you’re off the hook! Set a new year-end goal to take these small steps and set yourself up for a productive and successful January.
1. Get Clear on Why You’re Here
Why are you writing the book you’re writing, and why are you the person to write it? December is the perfect time to clarify your author publishing goals.
A book isn’t just a book—it’s a goal. That goal could be establishing thought leadership, growing brand awareness, preserving stories, or sharing knowledge. One novelist might be building a book series while another has been revising their debut novel for decades.
So what about you? Ask yourself:
- Who are you writing for?
- Why should they be interested in your book?
- What do you want readers to think, feel, or do because of your book?
- What do you want the book to do—and what’s your plan for making it happen?
If you want to drive newsletter signups, web traffic, or brand awareness, those things don’t just happen by accident. They require intentional calls to action, whether that’s in your introduction, conclusion, periodic footnotes, strategic QR codes, or all of the above.
If you want readers to think a certain way or make a change in their lives, tell them what you expect and why it will help them. December is the perfect time to reconnect with your purpose so you can focus your next draft.
2. Clean Up Your Notes
If you’re like me, you’ve got notes everywhere: notebooks, loose pages, screenshots, voice memos, and multiple docs and notes apps overflowing with random thoughts. If you want to set yourself a year-end goal, consider taming the chaos and organizing these notes so you can actually use them.
Here are a few ways you might begin:
- Creating a single dedicated folder (digital or analog, whatever’s your speed) for everything book-related
- Sorting notes by theme, chapter, or idea
- Deleting or discarding anything that no longer serves you
- Flagging any contradictions
- Making a to-do list for an upcoming research or brainstorming session
Think of this as clearing the December snow off your creative driveway so you have a smooth runway forward. Future you will thank you.
3. Build an ARC List
Building your list of ARC (advance review copy) readers doesn’t need to happen all in one sitting. In fact, it’s a good idea to start these lists well before you need them so you don’t have to figure it out all at once. But consider assembling a preliminary list of readers now so you can add to it between now and review copy time.
Think about these folks:
- Industry colleagues or peers who can offer editorial reviews
- Influencers in your niche who can promote or endorse your book
- Early readers who can provide immediate Amazon reviews
And while you’re at it, start thinking about all the people who have influenced (or will influence) your publishing journey who you might want to thank at the end of your book. Your Acknowledgments section is another thing that shouldn’t be rushed.
Your Hard Work Will Pay Off in January!
If you can knock even one of these things off your list, you’ll be making forward progress and can enter January feeling that fresh momentum. If you can take all three, you’ll enter January prepared to take meaningful steps toward your publication:
- Finishing that draft
- Setting conservative editing and design timelines
- Considering your cover design
- Reaching out to publishing pros
- Putting your marketing strategy together
Remember, your book isn’t behind. It’s in progress. And so is your publishing journey.
Looking for Help?
If you’re entering the new year looking for clarity, accountability, or someone to talk you through your next book publishing steps—or if you just need a cheerleader—schedule a free author consultation with Spoonbridge Press. We’ll help you move from end-of-year overwhelm to a clear, customized plan for your book so you can make a fresh start in January.
Sign up for Spoonbridge Press’s newsletter!
If you enjoy our self-publishing blog, subscribe to our monthly newsletter for even deeper dives into issues that affect your publishing journey.
Subscribers will receive industry news, Spoonbridge updates, client success stories, and exclusive access to occasional deals and discounts that aren’t available anywhere else. And, as special thanks, you’ll receive “10 Mistakes New Authors Make” absolutely free!